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We fight sameness

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At Zulu Alpha Kilo, we fight sameness. It's not just our creative mission, it's why we exist. We believe boring is expensive. When your brand is truly distinct, real people recognize, remember, and choose you over the competition. There's no greater risk than putting work into the world that's more of the same.

Tina Fey sitting in a soft outdoor chair while holding a phone in her hand.

Booking.com Book Whoever You Want to Be

view case study

Selected Works

nyc
clientStreet LabSplash Spots
DesignWhen the temperature soars, New Yorkers open fire hydrants for relief. A standard hydrant releases over 7200 gallons of water per day. Splash Spots are four distinct hydrant caps each designed to maximize joy while minimizing water waste. view case study
Three men wearing turbans riding Harley Davidson motorcycles, cruising confidently down the road.
tor
clientPfaff Harley-DavidsonTough Turban
DesignSikh motorcyclists have a difficult choice to make between the protection of a helmet or the turban, key to Sikh identity. The Tough Turban is made of bulletproof fabric, foam that hardens on impact and 3D printed armor. view case study
Image featuring a pizza-shaped lock advertising Pizza Pizza's Fixed-Rate Pizza.
tor
clientPizza PizzaFixed Rate Pizza
AdvertisingTo battle rising prices in our everyday lives, we introduced Fixed-Rate Pizza. Pizza lovers can lock in any XL 4-topping pizza at a fixed price for a 1-year term–because nobody should be priced out of pizza. view case study
Melissa McCarthy stands on a balcony overlooking a stunning ocean view, smiling as she touches her hair.
nyc
clientBooking.comSomewhere, Anywhere
AdvertisingPost-pandemic, people were ready to go “somewhere, anywhere.” And with millions of options on Booking.com, Melissa McCarthy put travel back in the spotlight by singing, dancing, and dazzling her way through vacation rentals, hotels, and a whirlwind of wigs. view case study
A hand holding a phone displaying the Micropedia of Microaggression website.
tor
clientMicropediaThe Micropedia of Microaggressions
DesignTo help raise awareness of microaggressions, we created the Micropedia of Microaggressions, an online utility where people can unlearn their unconscious bias and make immediate changes in their daily interactions.view case study
nyc
clientStreet LabSplash Spots
DesignWhen the temperature soars, New Yorkers open fire hydrants for relief. A standard hydrant releases over 7200 gallons of water per day. Splash Spots are four distinct hydrant caps each designed to maximize joy while minimizing water waste. view case study
Three men wearing turbans riding Harley Davidson motorcycles, cruising confidently down the road.
tor
clientPfaff Harley-DavidsonTough Turban
DesignSikh motorcyclists have a difficult choice to make between the protection of a helmet or the turban, key to Sikh identity. The Tough Turban is made of bulletproof fabric, foam that hardens on impact and 3D printed armor. view case study
Image featuring a pizza-shaped lock advertising Pizza Pizza's Fixed-Rate Pizza.
tor
clientPizza PizzaFixed Rate Pizza
AdvertisingTo battle rising prices in our everyday lives, we introduced Fixed-Rate Pizza. Pizza lovers can lock in any XL 4-topping pizza at a fixed price for a 1-year term–because nobody should be priced out of pizza. view case study
Melissa McCarthy stands on a balcony overlooking a stunning ocean view, smiling as she touches her hair.
nyc
clientBooking.comSomewhere, Anywhere
AdvertisingPost-pandemic, people were ready to go “somewhere, anywhere.” And with millions of options on Booking.com, Melissa McCarthy put travel back in the spotlight by singing, dancing, and dazzling her way through vacation rentals, hotels, and a whirlwind of wigs. view case study
A hand holding a phone displaying the Micropedia of Microaggression website.
tor
clientMicropediaThe Micropedia of Microaggressions
DesignTo help raise awareness of microaggressions, we created the Micropedia of Microaggressions, an online utility where people can unlearn their unconscious bias and make immediate changes in their daily interactions.view case study

Want to fight sameness together?

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25 Kent Ave, 4th Floor

Brooklyn, NY 11249 United States

nyc
+1 934 888 9858connect with us

240 Logan Ave

Toronto, ON M4M 2N3 Canada

tor
+1 416 777 9858connect with us

22 E 5th Ave, #400

Vancouver, BC V5T 1G8 Canada

van
+1 604 395 9858connect with us